Dsquared2: Fashion meets charity

We are Family.jpg

20. 10. 2020

The Italian brand Dsquared2 celebrates the opening of the Prague boutique at Pařížská 28 with the launch of a limited collection created in collaboration with fashion icon and philanthropist Tereza Maxová. The collection goes on sale on Monday, October 5, 2020, and takes the cooperation of the renowned Italian brand and the world's top models to a new level.

With the motto We Are Family, a limited edition of caps and unisex sweatshirts will be launched,  with inscriptions DAD, MOM, GIRL, BOY which refer to the mission of Tereza Maxová. Her foundation helps disadvantaged nd abandoned children, as well as single mothers and families in need. 100% of the proceeds from the sale of this collection will go through the Tereza Maxová Foundation to help families in need. The collection can also be purchased on this e-shop.

"I am very happy to work with the Dsquared2 creative team, Dean and Dan. I am glad that with the support of Luxury Brand Management, who has the Dsquared2 boutique in their Czech portfolio, the "We Are Family" project was born. 100% of the proceeds to help families in crisis and single mothers. I would also like to thank all the personalities who supported the project," said the patron of the foundation, Tereza Maxová.
"This campaign was created for the unique limited collection, which will be on sale exclusively in the Dsquared2 boutique in Pařížská Street or online. A number of friends and celebrities led by Eva Herzigová, Alena Šeredová, Aňa Geislerová, Tomáš and Ester Berdychová, Radek Štěpánek, Monika Bagárová and Makhmud Muradov, Renata Langmannová and Ondřej Novotný, Nikol Štírová, Tobias Fetterlein and many others endorsed the campaign,” adds Petr Jindra, Marketing / PR & Buying Director of Luxury Brand Management.
"We are all family, Dsquared2 family."

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